Lexi is the associate director of SEO and data for SourceMedia, a B2B media company in New York City with 15+ titles in the financial, technology and healthcare sectors. 

 She's also a long-time contributing writer and the founder of HerTrack.com, an online lifestyle community for young women. Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy and enhanced audience engagement. 

 She's constantly seeking out the latest tool, tactic or test and loves the opportunity to toss around those ideas with the best brains in the industry and an unlimited flow of coffee.