Fraternal organizations are frequently associated with strong bonds of brotherhood, supporting members throughout college and building relationships that withstand post-graduation. Despite their impactful role throughout the members' college experience, many fraternity alumni struggle to remain engaged with the organization after graduating. With a new career, family to spend time with, and other new responsibilities, alumni are left with little time to dedicate to fraternity events or reunions. Over time, how alumni want to remain connected with their fraternity also shifts from less of a social focus to more of a leadership development focus. Keeping alumni engaged in a meaningful way is critical for the success of fraternities moving forward.
Traditional methods of email newsletters, social media, or donation requests often fall short of maintaining engagement. These traditional methods fail to replicate the sense of brotherhood and purpose alumni felt during their collegiate years. A solution fraternities can implement to foster continued brotherhood within their organization is executive mastermind groups.
What are executive mastermind groups?
To determine if an executive mastermind group is a viable solution for fraternity engagement challenges, it's important to understand how these groups function. Executive mastermind groups are a group of peers collaborating to provide support to one another through shared experiences. During regular meetings, each group member can discuss recent challenges they encountered in the workplace and receive guidance from group members who have endured similar struggles.
For fraternities, this presents an opportunity for alumni to reconnect with college friends and continue to build relationships with other members of the organization. With a focus on professional development and current leadership and executive issues, alumni can solve problems in their professional lives and simultaneously enhance their social connections. Ultimately, alumni will be more connected with the organization in a more productive manner than interacting with emails or donations.
Why should fraternities utilize executive mastermind groups?
- Strengthening Alumni Connections and Brotherhood
Post-graduation many fraternity alumni feel a sense of distance from the organization. Career and personal responsibilities increase causing a loss of connection with the fraternity. Executive mastermind groups provide a format for sustained, high-quality interaction. The facilitation of executive mastermind groups encourages regular meetings of alumni who can support each other and offer constructive career insights.
Through these groups, fraternities create a space for alumni to strengthen bonds and create new ones that go beyond college experiences. Shared values and experiences from their time spent at college in the fraternity will be amplified through these close-knit conversations. The support in personal and professional endeavors can lead to tightly connected alumni networks reaching across generations.
2. Supporting Professional Development
Implementing executive mastermind groups allows fraternities to serve as a platform for executive development. Alumni who are already executives recognize that it can be lonely at the top and having a group of peers that can relate to their unique challenges creates a safe space to work through those issues. Their valuable insights and guidance for navigating executive struggles can have a powerful impact on fellow alumni in leadership roles. Groups can also be comprised of alumni from varying industries, allowing for diverse perspectives and enhanced professional knowledge sharing.
The discussion format of executive mastermind groups encourages problem-solving and collaboration which creates an environment supportive of growth. Alumni will benefit from this style of communicating and contributing to complex situations. As alumni gain professional development from these groups, their fraternity loyalty deepens as this growth is supported by their fraternity peers.
3. Enhancing Alumni Involvement
Fraternities strive to maintain an active alumni network to encourage alumni to contribute time and financial support to their fraternity. Implementing executive mastermind groups offers a high-value engagement opportunity far more valuable than traditional alumni events. Alumni will become more active contributors to the fraternity when they feel that their fraternity supports their growth and success.
The structure of mastermind groups convening regularly reinforces the sense of fraternity identity and loyalty. It reinforces the lifelong commitment to a fraternity that evolves alongside their career and personal development. Regular involvement maintains this ongoing relationship and helps the organizations remain strong.
Executive mastermind groups are an innovative approach for fraternities to re-engage their alumni in a powerful way. Mastermind groups can enhance the alumni experience by fostering professional development and support. By implementing mastermind groups, fraternities provide benefits for their alumni base and create a culture of engagement. Creating ways to support alumni throughout their life post-college continues to fulfill fraternities' mission of developing strong, well-rounded individuals far beyond their college years.