Garrett Mintz
Garrett Mintz
Garrett Mintz is the founder of Ambition In Motion. He frequently features in Ed-Tech podcasts, news outlets and conferences promoting data driven corporate mentorships.

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Articles
10
Sat 1 August 2020
As a business, you must be constantly setting new goals and working towards accomplishing your current goals. The goals you aim for need to be big enough to ensure consistent growth while remaining tangible, realistic, and achievable.  

But goals also need to be flexible. Managing how your team goes about accomplishing those goals requires you to be open to suggestions and improvements or else risk falling behind the pack. 

Oftentimes, there will be an aspirational quantifiable goal that your team is working towards accomplishing. For example, reaching $1 million in annual revenue. While there are many different ways you can accomplish this goal, the conventional wisdom is usually to follow the same methods that lead you here and keep progressing along the same path towards that goal.

Sometimes, the plans that got you here are not the plans that will lead you to your ultimate goal. Let’s continue with the quantity goal of achieving $1 million in revenue. Now let’s say you are collecting monthly payments on your product or service, and your sales team is growing sales at 10% month-over-month: it looks like you are well on your way! But you might be missing crucial factors. You might not notice until it’s too late that your product isn’t high enough quality to retain those clients and now you are losing 20% of clients after three months. Now you are stuck in a situation that is essentially just pouring water to a leaky bucket.

The cost to make the quality adjustments might be really expensive…but the cost of consistently losing business is usually going to be worse. If there aren’t quality controls in place, it’s going to make achieving your $1 million in revenue goal harder and make the next important milestone even more difficult to achieve if you don’t change your things up. 

Word spreads quickly and first impressions are incredibly important! If word spreads that your quality is inconsistent, you will saturate the market with a negative reputation and eventually find it very difficult to garner new customers.

Essentially, the cost of consistently putting out a bad product becomes more and more expensive as word spreads. This cost to reputation quickly grows to be significantly greater than the cost of doing nothing.

A story that does a great job of conveying this is the story of Pixar Animation Studios and the story of Toy Story 2. In the 1980’s, Steve Jobs (after getting let go by the board of Apple) bought Pixar from Lucas Film, and in the early 1990’s the Walt Disney Company hired Pixar to make 1 full-length, completely computer-animated movie.

At the time, there had never been a full-length completely computer animated movie. It had never been done. Pixar had done shorts before (and actually won an Oscar in 1988 for Tin Toy), but they had never made a full-length movie before. The agreement was that the Walt Disney Company would pay for the entire cost of producing the film but would receive 100% of the royalties. 

Steve Jobs and the Pixar management team knew that this was not necessarily the greatest deal for them. They knew that if the movie was a hit and Disney kept all of the royalties, they would have Pixar hamstrung and forced into this type of deal for the future because their profit on this deal was minimal.

Therefore, right before Pixar’s first movie with Disney went live to theaters, they made a bold move. They decided to have an Initial Public Offering (IPO). This was risky because if their first movie flopped, the company would be out of business. But, if it was a success, they knew Disney would come back to them to make more films and the additional funds from IPO would allow them to cover their half of the production cost and take a half of the royalties. 

Their first movie: Toy Story. 

What else needs to be said? But just in case you need a refresher: Toy Story was a smash success and won an Oscar in 1995.

The Walt Disney Company agreed to a deal to cover half of the production cost for two more movies and split the royalties with Pixar. This was still a relatively risky spot for Pixar because if any of these movies flopped, they would be on the hook for it. 

Pixar’s next movie was A Bug’s Life. Not only was it another great box office success and instant classic, but the production of the film went off without a hitch. 

Their second movie was Toy Story 2, and the production of the much-anticipated sequel was not nearly as smooth as A Bug’s Life or even the original Toy Story. In fact, Toy Story 2 almost ended up never being released…twice! 

Because Pixar was a young and quickly growing company, they hadn’t really established the type of quality protocol and procedures necessary when making films. Like most startups, they were flying by the seat of their pants. 

Since they were making A Bug’s Life and Toy Story 2 at the same time, they had to split their teams to focus on each respective movie and hired an outside film director to direct Toy Story 2. 

The Pixar team was so focused on releasing A Bug’s Life that they gave essentially free reign to this new director to direct Toy Story 2. By the time Toy Story 2 was “ready” for a final review, Pixar encountered a huge problem: the movie just wasn’t very good. It simply wasn’t emotionally gripping or well-put together. 

The Pixar team had to make a choice: keep this sub-par film that they invested millions of dollars into, or scrap the entire film and start over (and risk upsetting everyone that worked on the original Toy Story 2).

The short-term risk was losing the millions of dollars they spent producing the film. The long-term risk was losing the Walt Disney Company as a financial and commercial partner, leaving them having to go off on their own and figure out distribution channels, promotion, and everything else that Disney brought to the table that made their involvement so valuable.

So, Pixar decided to pivot. They scrapped the entire first draft of the movie (losing millions of dollars) and started over. 

Production was going well: great story, great characters, great emotion. But, right before Toy Story 2 (the second version) was ready to be released, something happened. The developers at Pixar were working on improving some small visual features and that involved writing over the code in some folder. But, they used the wrong command: ask a programmer and they will let you know that this is easy to do! So, when they went to delete and replace the folder, the command instead started deleting every file it encountered. And…a developer accidentally entered that command. After a moment, they started seeing files disappearing and realized what was happening.

Everything was deleted. Woody, Buzz, Mr. Potatohead, everything! They scrapped millions of dollars on the first movie and then accidentally deleted the entire second go-around of this movie. Normally, this wouldn’t be an issue. Everyone knows to backup important work, right? Except the backups were untested, and failed when they tried to retrieve their work. All seemed lost. 

However, they had a lifeline. One of their employees who was pregnant was granted the opportunity to work from home (back when working from home wasn’t the norm). Every week, she would back up the entire movie on her home hard drive. After they realized this, they dashed to her house to find out whether or not their entire project was truly gone. 

The Pixar team drove to her house, picked up her hard drive and…it was all there! 

The movie released and was a total success and laid the groundwork for Pixar to create: Monsters Inc., The Incredibles, Finding Nemo, and so many other movies that became instant classics.

Pixar had an original goal: to make 2 movies with Disney. They could have stuck to the original version of Toy Story 2, but that could have led to lost business and opportunities down the line (the equivalent of a leaky bucket). 

Pixar chose to pivot in the face of adversity for the opportunity to set themselves up in the long-term.

They created the Brain Trust which is a quality control team that meets with directors weekly to ensure that the movies they are directing are on track and quality.

They also implemented technical systems that prevented employees from losing everything in their system, and ensuring that their work is backed up, that their backups are backed up, and that those are backed up too! 

Technically, Pixar didn’t need to make either of those pivots to make 2 movies. But to make 2 high quality movies that would sustain the success of their business for years to come, these pivots were absolutely necessary.

The point: having goals is a great first step. But to maintain your success, you are going to need to be vulnerable enough to acknowledge that what you are doing now isn’t perfect and will be improved. There are some activities that may not directly drive your outcome in the short-term, but will absolutely lead you to success over the long term. Knowing when, how, and just being open to pivoting is critical to your success as a leader and as a company.

Mon 20 July 2020
Change in your business is inevitable.

Whether impetus for change is internal like a new business insight that causes you to move in a new direction, or external like a global pandemic that forces you to rethink the way you do business, change always happens.

As a leader for your business, you may find that adapting to change seems easier for you than it is for your people. This could be due to you having a higher risk tolerance than your staff or that you were part of the decision for the change while your people are asked to follow along after hearing about it from you or somebody else second-hand.

Regardless, the key point is that change happens and some people will handle it better than others. While this process can be tough, what is important is that the people that are able to change with you, will also be able to grow with you.

According to ClearRock Inc, 70% of change initiatives fail to achieve their basic goals. 

However, if you can get the right people around you, people that are willing and able to change with you and be happy about it, you are significantly more likely to successfully navigate this change.

This article sheds light on an effective way to enact change in your company while maintaining culture.

In 2003, Evan Williams sold blogger.com to Google. Blogger was one of the first dedicated websites for what we know as the blog today.

By 2004, Evan was already cooking up new plans and finding ways to change the game. He asked, “What if we could implement blogs, but with audio?” and began working. He called this new company Odeo. 

This was a brand new medium for media consumption and Evan thought he had another big opportunity on his hands. But in 2005, something big happened that would change his world forever.

In 2005, Apple decided that they were going to invest hundreds of millions of dollars into a new form of media that was strikingly similar to audio blogs. This surprised Evan Williams because at this moment, these “audio blogs” as Evan referred to them barely had any traction.

Apple called this component of their business “podcasts”. 

While Odeo started garnering some traction, it was definitely not a market leader and when Apple flooded the market with podcasts, Odeo was left to fend for the scraps.

Suddenly time was running out for Evan. He was backed into a corner, hemorrhaging funds and rapidly approaching a decision he was loath to consider: closing the company. That’s when he made the bold decision to do something interesting.

Evan decided to be vulnerable.

As opposed to telling his team that everything would be okay and to keep pushing in the direction he knew was a losing battle, Evan was open and honest.

As opposed to just him and his executive team determining what to do next, he involved his entire team to be a part of the solution. 

Their initial idea was to have a hackathon where all of their employees could work individually or in small groups to come up with ideas about how they could pivot and transition. The hackathon was a success and they were able to scrape some good ideas from the event (alongside some team-building for good measure). 

Two of Evan’s employees, Biz Stone and Jack Dorsey, came up with this idea leveraging their prior experience with Evan at Blogger. As opposed to long, free-form blogs meant for longer reads, what about a blogging site built around short text snippets that people could skim? 

As they began testing the idea, it took off in popularity. They were able to get famous celebrities on the site by providing a way for these celebrities to get their message out to a wide audience without the barriers of traditional media. 

This hackathon idea became what we know today as Twitter.

Evan Williams was able to transition the majority of his Odeo team to fully focus on Twitter. He successfully accomplished this because he was vulnerable with his team and allowed them to be a part of the decision-making process, thus ensuring that every member of his team had buy-in for the tough work ahead. 

To recap: 

·        Change is inevitable
·        Effectively implementing change is hard
·        Some people handle change better than others
·        To maintain your culture through the change, be vulnerable with your team
·        And include your people in the decision-making process

Coming to this conclusion isn’t easy. As a leader, it requires admitting that you may have made a mistake and that you may not know the best path forward. Having a fellow executive mentor can help unlock your vulnerability and improve your performance as a leader. Executive Mentorship isn’t a group of executives meeting afterhours to discuss work and it’s not coaching either. An executive mentoring relationship is a 1-on-1 relationship with another executive who can relate to your situation, help you understand your weaknesses, and provide a safe space for you to be vulnerable.

Mon 13 July 2020
As a leader, your goal is to empower your people to operate optimally and enjoy the work they are doing. One key skill for achieving that goal is the ability to promote active listening and communication among your team

In the past, managers tried to get their teams to listen by micromanaging, providing constant reminders, and having frequent check-ins. All of these nit-picky activities cost time and energy for everyone involved.

As it turns out, it really doesn’t pay off. Instead, they ended up with a culture of mindless rule-following and stymied innovation. Those cultures are predicated on “what has always been done in the past.”

In these scenarios, leaders stress out because they perceive their teams’ lack of performance as a lack of listening, both to leadership and to each other. However, what happens, in reality, is that the culture of “do what I say” creates employees that are trained to not speak openly about problems and solutions with the team when the boss doesn’t allow it. It’s not that they can’t think on their own; they choose not to for fear of rejection or repercussions. 

How can you tell if you are building this type of repressive team culture?

Ask yourself, how often do your people challenge your ideas? Do they ever question you face-to-face?

If the answer is minimally or never, you are building a culture that stymies listening and communication, and subsequently, leads to loss of innovative thinking on your team. 

If this sounds like your team, fear not! You are not stuck in this position forever! You can start making progress today on improving your team’s cohesion, listening skills, and innovation. 

Humans are social animals by nature. That makes us perceptive, and we react to what we are sensing from the people we are around, even if we don’t consciously acknowledge it. 

We can learn from other highly social animals as well. For example, a few weeks ago my dog Sunni was recently attacked by another dog. 

After getting attacked, my fiancé, understandably, was nervous taking Sunni to the dog park. While my fiancé wanted Sunni to play and exercise at the park, Sunni seemed too anxious and refused to get more than a few feet away from her. Sunni could sense her nerves and blatantly disobeyed her requests for Sunni to go and play. Even though Sunni could probably tell my fiancé was saying to go play, she picked up on her owner’s anxiety and chose to ignore the commands and stay close.

The point is that just like Sunni picks up on her owner’s feelings and responds accordingly, your people will pick up on your feelings and respond to those, even if what you are saying is different.

Unfortunately, you can’t just order your people to “come up with innovative ideas” or ask them to start questioning your decisions. Feelings and body language are much more powerful than words. If your people don’t sense you are being authentic when you ask to have a more open, inclusive, innovative, and attentive culture, the message will fall on deaf ears.

Your people can tell when you are stressed out, and your stress doesn’t make them work any faster or better. In fact, it is likely to make them worse because, as a leader, your stress is shared with the team. Your people may not respond or act the way you want them to because their fear of stressing you out even more, all of which creates a feedback loop chock full of stressed-out bosses, unproductive employees, communication barriers…which unsurprisingly makes you more stressed.

The best remedy for this is vulnerability

Share with them what is on your mind and what concerns you may have. Nine times out of ten, fear of the unknown outweighs the fear of the known. When you keep it to yourself, and your people sense you are stressed, they will come up with their own thoughts on what might be stressing you out, which is its own novel source of stress.  

When you make your concerns and stressors known, you invite others to empathize with you and help you rally around the problem at hand. 

If you are vulnerable with your people, they are much more likely to reciprocate and be open with you. Your understanding of their challenges will help you build empathy for their work. 

Eventually, your people will build a greater understanding of why you are saying what you are saying and more willing to ask you questions if they are confused. Empathetic, effective communication is the key to building a strong team, and vulnerability will help you build trust and listening skills all across your team.

Mon 29 June 2020
When I first started Ambition In Motion, I held this belief that I always needed to present myself as the paradigm of answers and solutions for the people on my team. My logic was that if I don’t know the answers, how can they feel confident working for a company with a leader who is unsure of themselves? 

Beyond my team, I noticed that I was putting on this face that everything was awesome to everyone: my fiancé, my family, my friends, and especially people I networked with. 

I eventually became really stressed out. I was holding all of these things inside and internally preparing excuses for questions like: Why isn’t the business where you thought it would be a few months ago? Why aren’t you still pursuing that plan? How come you are still working a bartending/serving job on nights and weekends to pay for your bills if the business is doing great?

I wasn’t always this bottled up. My brand was predicated on this underdog approach I took to building the business where I embraced showing vulnerability. But after a few years of running the business, my perception of how I should present myself to everyone else changed. I thought I had to be more like this archetypal “business executive” that we see all the time in pop culture (or real life!).

I fortunately had a mentor. He is also the leader of his company and he went through something very similar. He had a tough period where he needed to raise his sales growth and decrease his operational costs or else his company wouldn’t survive. Instead of keeping these issues to himself, he took a different path and shared freely what he needed to do and what the stakes were with the people around him. The stakes weren’t on specific people but rather the entire company: the company might not be able to exist if they can’t pull together to hit these goals. 

His vulnerability became a rallying cry. As opposed to jumping ship or having doubts about his leadership (which I truly thought would happen), they rallied around him and felt empowered because he gave them ownership of the problem at hand. This helped them feel like a team working together. 

Hearing this story from my mentor realigned my perspective, and it shapes my view on leadership and vulnerability to this day.

But as the notion goes: “the teacher appears when the student is ready.”

I am involved in entrepreneurial meet-up groups, have a coach, and read books that guide me, but it wasn’t until I had an executive mentor that it finally clicked for me.

Selfishly, my issue with entrepreneurial meet-up groups was that I didn’t get to talk about me enough and learn enough insights on my situation. For fairness, we split the time focusing on our respective businesses evenly, but I found myself only having the mental and emotional capacity to resonate with one other executive’s situation beyond my own. 

Having a coach is great for their guidance, leading me to think about different factors, but they aren’t necessarily able to relate to the current problems I am facing with managing a team and expectations in my own way. 

Books are excellent as well but they have to hit me at the right time. If I am not ready to accept and embrace that knowledge, I may not know how to fully take advantage of what I am learning.

As the leader of my company, I am not the paradigm of what a vulnerable leader looks like. However, I have gained a deeper and more intentional focus on being vulnerable with everyone and I can thank my mentor for that. Whether it’s personal life or business, I can already feel the improvements from taking this perspective to vulnerability. The connection between me and my team already feels closer. They have a better pulse on what I am thinking and feeling, and I feel like I have a better understanding of what my team is thinking and feeling as they have felt comfortable reciprocating my vulnerability. It can be tough to break through our shell and show vulnerability, but the initial investment pays dividends. 

Mon 22 June 2020
Executive Horizontal Mentoring means pairing two executives together for a mutually beneficial relationship. In contrast to traditional mentorship, there isn’t a “mentee” and a “mentor”, but two executives that are open to learning from each other.  


After operating Executive Horizontal Mentoring programs, one of the biggest things I have learned is the benefit of being able to relate to another leader and how powerful connection can be.


In a recent discussion, a CEO of a software company compared it to a therapist going to another therapist for therapy.


The Chief Financial Officer of an insurance company found it relieving to know that even somebody in a different industry and size of company as him faced very similar issues.


The Chief People Officer for a financial firm felt that he could be significantly more vulnerable in a mentor relationship with an HR executive outside of his company than with somebody from within the company.


As an executive, being able to relate to somebody else has immense benefits. This article sheds light on 3 major benefits of executive mentoring and the benefit of being able to relate.


Affirmation


A person doesn’t become an executive by accident. It takes hard work, persistence, and patience waiting for the proper circumstances and the right opportunity to align itself. Once you have earned your way to this position, you might feel like you need to have all of the answers. As an executive for my own company, I personally felt this. It felt like because I had worked up to this role for so long, I needed to be the bedrock of answers that I thought my team needed, even when I had no clue what the best move should be. 


Having an executive mentor can help reinforce and affirm your decisions. You may have a team that is reluctant to challenge you. Because of this, their words of affirmation probably won’t mean as much to you since they may have additional reasons to agree with you (even if they don’t realize it!). 


Hearing honest feedback from another executive who has been through similar things is powerful. You know they don’t feel the pressure to simply affirm your beliefs. Instead, they choose to agree because they truly believe that you made the right decision and this feels incredible!


That feeling of affirmation from a peer can be exalting. It gives you the confidence to continue taking strong steps in the direction you have chosen because an unbiased, but experienced, party is backing you up.


To give an example of this, I will share the story of my business partner, Dave Criswell, who is incredible at affirming people. Dave and I met on the tennis court (we both play in a doubles tennis group). Dave is in his mid-50’s, doesn’t move particularly fast, and doesn’t hit the ball particularly hard. But he rarely loses in doubles. Why? Because he is incredible at affirming his partner. Dave has played tennis long enough that he knows what good strategy is. He never gets mad at his partner for mistakes but is great at conveying the positives and negatives based on certain strategies deployed during a rally (e.g. hit down the line, lob over the net player, hit cross-court, etc.). When you are his partner in tennis, even if you take an action that he doesn’t agree with, he is great at affirming your move by understanding the potential upside if your action works, while also doing a great job of conveying the alternative options that are available that might have been an easier method to achieving the ultimate outcome (e.g. winning the point). Dave brings out the best in me (and anybody he plays tennis with) because I know that the feedback he is giving me is authentic, that he trusts me to make whatever decision I believe is best at that moment, and that he could easily get angry when I make a mistake but he instead chooses to teach me. Individually, Dave and I aren’t necessarily the best tennis players. Together, however, we have (occasionally!) beaten guys who played tennis in college. No small feat! 


In an executive mentoring relationship, having somebody to affirm you and believe in you feels incredible.


Vulnerability


Having somebody outside of your company to be vulnerable with can be life-changing. As an executive, I have friends that I grab drinks with and share business updates with, but those conversations are inconsistent and usually unfocused. They have their own business to focus on and we aren’t truly intentionally listening, reflecting, and empathizing with each other. 


In an executive mentoring relationship, there are two executives who have committed to building a deep relationship with another executive who can relate. This is another person who is in a similar position as you, maybe not the same industry or size of company, but that cares about listening, learning, and understanding your situation just as much as you are of theirs. 


Once rapport is built, it is significantly easier to be vulnerable with each other which then leads to trust and legitimate business outcomes.


To put it into context, how often do you share your business goals with your executive friends? If you do, how often are they intentionally listening to what you are saying, willing to challenge you based on inconsistencies you have mentioned in the past, and follow up with you monthly to see if you are on track for these goals? 


The answer is probably no for the first question, but if it is yes, it is probably no for the second question. Why? Because executives are busy! If you haven’t set an intentional agenda and consistent meetings committed to you working on these goals, you are probably not achieving the outcomes you would like from your executive peer network. 


An executive mentoring relationship creates an environment conducive for two busy executives to spend their time effectively and meaningfully so then they can achieve maximum business results in the least amount of time. 


Those results multiply when both executives feel comfortable being vulnerable with each other.


Growth


Growth incorporates both business and personal outcomes. If your business is growing but your personal life is falling apart, eventually your personal life will creep into your work life and those effects could be irreversible. 


An executive mentor can help you find a balance between work and personal life. The benefit of being able to relate is that your excuses for why you can’t spend time with your family, spouse, and friends, are no different from theirs: they are in the same position as you. If they have discovered ways to find balance, you can too. And they will probably pick up a tip or two from you at the same time. 


You may not be comfortable sharing these personal issues with just anyone. Whether it’s your colleagues at work, multiple people in your executive peer network, or a coach, they may not know or be able to relate to exactly what you are going through. 


An executive mentor solves this by providing a safe place for you to share. Just by being able to acknowledge the challenges you are going through, you are already on a trajectory towards growth. Holding it all in doesn’t help you or anyone that you live or work with. 


The ability to relate to another executive in a mentoring relationship can not only drive professional growth but personal growth as well.


Overall, executive horizontal mentoring can have a massive benefit on the impact of leaders. The ability to relate to another executive provides a lens into what could be for an executive and an opportunity to drive personal and professional growth. Executive mentors help executives avoid wasted time and mistakes by being able to build a bond with another executive who can relate.

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