ai goal setting

In the pursuit of personal and professional development, executives and managers often set SMART goals: Specific, Measurable, Achievable, Relevant, and Time-bound objectives that serve as a roadmap to success. While the SMART framework is undeniably effective, there is one critical element that can make or break one's journey towards achieving these goals: the immediacy of feedback.

Immediate feedback serves as a powerful catalyst for growth. When individuals receive prompt and relevant feedback on their actions and progress, they gain valuable insights into what is working and what needs improvement. This real-time information enables them to make necessary adjustments, increasing their chances of staying on track and achieving their SMART goals.

Imagine an individual with a SMART goal to increase search engine optimization within a sector of their organization. If they receive immediate feedback on their daily user interaction data and routine, they can make immediate adjustments based on their performance. This ensures that their efforts are aligned with their goal, preventing deviations that could hinder their progress.

Motivation plays a pivotal role in goal achievement. Immediate feedback can serve as a powerful motivator by acknowledging progress and highlighting areas where improvement is needed. When individuals see that their efforts are making a difference, they are more likely to stay committed to their goals.

For example, in a professional context, an employee striving to meet quarterly sales targets benefits immensely from immediate feedback on their performance. Knowing they are on track can boost their motivation to maintain or even surpass their efforts.

SMART goals often require careful planning and strategic execution. Immediate feedback allows individuals to fine-tune their strategies in real-time. By understanding what works and what doesn't, they can adjust their approach to optimize their chances of success.

Imagine a new sales team member. If they set goals that aren’t SMART and aligned with their team’s overall sales quota, they will be a big reason for why the team doesn’t achieve this outcome. If they receive immediate feedback on their sales goals, they can identify the specific areas where they need to focus their efforts. This enables them to adapt their outreach efforts and time management skills accordingly, increasing their chances of achieving their sales goals.

For a SMART goal to be truly "smart," it should serve as a driver for ongoing learning and improvement. Feedback is the engine that propels this process forward. In the absence of immediate feedback, goals may lose their capacity to inspire personal growth and development.

Consider a professional aiming to increase their productivity, a classic SMART goal. If they don't receive regular feedback on their performance and efficiency, they may struggle to identify areas for improvement. Immediate feedback empowers them to make real-time adjustments, thus enhancing their productivity and ensuring that the SMART goal remains both achievable and time-bound.

Another perspective to consider is that feedback is instrumental in crafting SMART goals in the first place. When individuals have access to timely information about their progress and performance, they can set more specific and realistic objectives.

For instance, someone aspiring to run a company may initially lack the precise knowledge of their current leadership level. Immediate feedback through regular responsibilities helps them set a measurable goal for their growth at their organization. Feedback transforms a vague desire into a SMART goal by providing the necessary data and insights.

Ambition In Motion's AIM Insights program offers teams a significant advantage by leveraging AI-generated goal setting and immediate feedback. With AIM Insights, teams experience an accelerated and more efficient goal-setting process. Traditional methods often rely on managers to set goals for their direct reports, potentially stifling employee autonomy and creativity. However, AIM Insights encourages employees to formulate their own objectives, harnessing research-backed benefits that self-set goals are more likely to be achieved.

One of the program's standout features is the integration of artificial intelligence to provide instantaneous feedback during the goal-setting process. AI evaluates whether the established goals align with the SMART criteria. This immediacy in feedback empowers employees to fine-tune their goals promptly, resulting in a higher rate of SMART goal achievement.

Immediate feedback ensures goals are not just "SMART" on paper but also in practice. It transforms them from static aspirations into dynamic pursuits of continuous learning and improvement. Without feedback, SMART goals can become stagnant, limiting personal and professional growth.

Feedback breathes life into SMART goals by enabling individuals to adapt, improve, and set new, more ambitious targets. If we don't have immediate feedback, we may question whether a goal is truly "smart."

Most companies struggle with middle management because they are quick to promote but slow to train. Serving as the intermediary between executives and their direct reports, middle management bears the weight of demands from both sides. In this unique position, many managers struggle with role alignment, work-life balance, and effectively connecting with their teams. Upper-level leadership goals are communicated to managers with little direction on how to attain that particular result. Managers seem to be given an end destination without a map of how to get there, leaving most feeling misplaced. Learning how to face this unique set of challenges is a daunting task yet, critical for both personal and organizational growth.  

Once promoted, every individual is faced with a particular set of challenges. Commonly, these challenges include communication changes, leadership difficulties, role ambiguity, and trouble managing a practical work-life balance. Receiving feedback from both upper management and direct reports can help new managers get acquainted with their roles. However, receiving this feedback on an annual or semi-annual basis is not frequent enough to show growth. To help managers become better acquainted in their role, consider utilizing AIM insights. AIM Insights is a tool that works to provide accessible, quantitative feedback metrics to managers and provide better organization-wide alignment resulting in an improvement of overall productivity. 

Managers commonly face problems with a lack of control and alignment. Executives create organizational goals and managers are left to carry them out with insufficient guidance on the direction of the company goal. Managers are left to execute the goals set by executive management even if they find them impractical, unattainable, or struggle to understand the purpose. AIM insights displays a variety of tools to help leadership within an organization communicate and achieve or even exceed goals with improved transparency and alignment that improves satisfaction and productivity while reducing turnover.

Beginning with communication, AIM insights works to help middle managers streamline communication with direct reports and improve communication with executives to better understand organization goals. Creating personalized communication plans that lead to a better connection between managers and their direct reports. AIM insights works with managers and executives to promote constructive feedback and drive continuous improvement, allowing teams to reach their full potential. 

Additionally, AIM insights works to create plans that improve transparency and accountability with managers and direct reports. This software will enable managers to be more transparent about big picture and long-term goals with direct reports that will in turn be more accountable and more loyal to their organization. Being able to employ year-round performance metrics will enable managers to address problems as they arise and quickly analyze their team to work in a more efficient and productive manner. The accessibility of this important quantitative information allows managers and even executives to be more adaptable and agile in strategy, smoothly addressing issues and pivoting to avoid problems along the way. 

Data-driven goal setting allows employees to set SMART goals that are certainly attainable and timely, with the help of their managers. These goals allow managers to better identify problems and leaders within their team, frequently eliminating bias that may occur in evaluations. Being able to align each employee's goals with the organization will quickly exhibit strengths and differentiate firms from their competitors. Having clearer purpose and transparency improves productivity, leading to higher goal achievement and increased employee satisfaction, leading to higher retention rates organization-wide.  

Another important point of AIM insights is the development of feedback. Generally, once promoted, managers may go a few months without receiving direct feedback on their job performance. AIM insights enables managers to view goals and feedback constantly, having access to goals and utilizing specific metrics that clearly demonstrate different aspects of the organization and directly align performance areas with leaders’ goals. Being able to use these concrete metrics provides clarity and encourages managers to hold themselves and their direct reports accountable for reaching their own goals. 

Job satisfaction and job performance are directly linked. So to improve job satisfaction, managers should feel fully equipped with the tools to have high performance. This will reduce turnover and boost the efficient use of company resources. In addition to these benefits that would specifically aid managers, improved job performance and job satisfaction is crucial for direct reports as well. Having managers who are strong leaders, know how to communicate well, and genuinely enjoy their jobs will lead to the same traits in their direct reports. Having AIM Insights to provide clarity on these individuals will allow for streamlined objectives and goal-setting, making it easier for both managers and their direct reports to enjoy their workdays and be as productive as possible while maintaining their team. 

AIM Insights is just one aspect from a catalog of different tools to improve the experience of middle management. In addition to AIM insights, consider implementing mentorship programs that help managers better understand what personal steps they may take to better their careers and goals. Furthermore, managers should focus on not only being mentees but also becoming a mentor for their direct reports. Mentorship within an organization should focus on giving back so each person can have a mentor and a mentee to learn from and give advice to. This will help develop camaraderie within the organization and focus on open communication that will benefit all employees. 

To help mitigate burnout and exhaustion in managers, consider the use of software like AIM Insights to create transparent and instant tools to aid in the achievement of organization-wide goals. AIM Insights works to provide long-term solutions to organization-wide problems, once beginning your use of AIM Insights, managers are trained and on-boarded with continual resources and tools on employing this interactive feedback tool. It is impossible to grow without feedback and, challenging to show growth from feedback with infrequent reviews or evaluations. Focus on effective feedback that helps professionals at every level grow into stronger leaders, teammates, and employees. 

Goal setting is a critical element to any successful team. If businesses fail to create an environment for team members and leaders to set goals, then they are firefighting.

Firefighting is the concept of having employees tactically react to emergencies that come up in the business as opposed to strategically creating long-term solutions for those challenges. Firefighting is exhausting, mentally draining, and leads to burnout for employees. Firefighting is also highly inefficient. 

As opposed to strategically coming up with a process to handle common issues as they arise, firefighting is asking individual employees to create unique processes for handling the same issues. This means that the company is not leveraging the knowledge and experience from multiple employees that have already solved that issue. Instead, they are leaving an effective, easy solution on the backburner as challenges arise since nobody can find the time needed to implement it. 

In most work environments firefighting is inevitable, but it shouldn’t be your team’s primary focus. Employees should be either following a proven process to solve that challenge, or they should be experimenting and tweaking potential solutions to create a proven process.

One of the best ways to combat a culture of firefighting is with goal-setting. Goal-setting is the practice of reflecting on the challenges one has faced over a certain period of time, ideating on what process or solution can be implemented so then that challenge is less painful or frustrating to handle in the future and then work on testing the best way to go about achieving that desired result. 

Most business owners and executives may read this and think to themselves “Let’s start having our employees set goals” or “We have an HR system that allows us to set goals and we encourage our employees to set them”. 

These comments miss an important fact: most employees suck at setting goals. And to be fair, that’s not their fault! Good goal setting takes practice, and many people let that skill atrophy if they ever learned it at all. 

They have never been taught proper goal-setting techniques like setting goals that are specific, measurable, relevant, attainable, and time-bound. And even if they have learned about SMART goals, they probably haven’t practiced this skill enough to turn it into a habit. 

And even if a couple people on the team are good at setting goals, you still need company support to ensure that goal setting stays as a high priority. If nobody at the company is holding those that struggle at setting goals accountable for setting good goals, those that are good at setting goals have little incentive to continue setting goals because those that struggle to set goals are not being held accountable.

This is even more critical at the managerial level.

If managers aren’t setting goals or are setting poor goals, this lack of skill in this area permeates to their entire team. This ripple effect causes the employees of a manager that doesn’t set goals or sets poor goals to have a culture of firefighting – because if businesses aren’t strategically thinking about how to build processes to handle the challenges that comes up, then they will be reactive to whatever challenges they encounter.

The other challenge in goal-setting for managers is isolation.

Even if a manager knows how to set goals effectively and consistently sets them, they still need to understand their company’s objectives to set great goals. If they are isolated, they will set goals based on unclear or out-of-date objectives that were determined internally from the past. 

To clarify the difference between objectives and the typical goals set by direct reports. Objectives are top-down, publicly shared and ambitious goals that are strived for over a long period of time. They are set by company leaders to shape the company’s next months or years. Once a company has set an objective, teams will set goals that help achieve that objective. These goals are the steps in the process that determine a company’s ability to achieve the objective. 

It’s important to note that objectives are typically broad and non-specific (e.g., optimize operational efficiency and scalability). So, for an objective like optimize operational efficiency and scalability, team members might measure its success with goals like reduce software deployment time by 30%, or enhance server infrastructure to accommodate a 20% growth in user base without performance degradation. At the end of a successful push, team members and leaders will know whether the objective was met because the achieved goals all contributed to optimizing operational efficiency and scalability. 

An easy way to understand this concept is by following the format recommended by this article; a company will achieve an objective  as measured by several key results. Check out a few examples below to see what this looks like. Also note that an objective is typically supported by 3-5 goals.  

Objective: Drive Business Growth through Market Expansion.

1) Enter at least two new target markets, increasing the customer base by 20% in those regions.

2) Achieve a 15% increase in annual recurring revenue (ARR) through upselling and cross-selling to existing customers.

Objective: Drive Business Growth through Market Expansion.

1) Enter at least two new target markets, increasing the customer base by 20% in those regions.

2) Achieve a 15% increase in annual recurring revenue (ARR) through upselling and cross-selling to existing customers.

Because the world (and thus the company) is constantly changing and evolving, if managers don’t have any concept as to what innovations are coming within their departments, they run the risk of their goals getting stale and outdated.

Companies can combat this by having their manager join executive mastermind groups where they are exposed to leaders outside of their company and can learn from their experiences.

Or

Companies can leverage AI to help their managers not only set effective goals, but set goals based on the goals set by other managers of similar teams in similar industries are setting. Through artificial intelligence, managers can glean suggested objectives and goals based on what other leaders of similar teams in similar industries are doing. 

How?

AIM Insights has an AI integration that can identify the industry, title, and department of a manager and provide suggested objectives and goals to that manager based on what other leaders in similar roles are doing. AIM Insights also helps managers from across the company see what goals other team members and managers are setting so they can get a better understanding as to what other departments and managers are focused on.

Why is this important? 

If companies have managers struggling to identify what is the most important thing that they should be focused on (this typically occurs after prolonged periods of firefighting), having suggestions based on AI can help managers quickly realign and get ideas. When used in conjunction with an executive coach and knowing the goals of other managers in other departments at the company (that are also using an executive coach), managers can combine cutting-edge technology with an experienced professional to get the best of both worlds.

When managers and teams have extended periods of firefighting, doing any work that is strategic can be really hard to pick back up. Employees can become so jaded by strategic work like goal-setting that they sometimes end up weighing the cost of time spent goal-setting as a sacrifice to their ability to put out a certain number of fires. This zero-sum thinking is devastating for a company’s long-term health.

“I can’t believe I just spent 15 minutes goal setting! I could have spent that time checking 5 emails or handling a customer issue.”

If employees develop this mindset around goal-setting, it creates a toxic environment and a culture that is too incentivized to put out fires without considering ways to preemptively stop the fires from ever starting. 

There is a story about the early days of Amazon. Jeff Bezos was on the floor with some of his employees packing boxes and shipping them out. Bezos said to his employees “we should get knee pads.” Another employee chimed in “No, we should get packing tables.”

When employees and managers don’t take the time to regularly set goals, they are blinded by what they can do to put out their immediate pain (knee pads help alleviate pain from an uncomfortable position) instead of focusing on an innovative solution that can eradicate the challenge altogether with a side-benefit of increased productivity (getting packing tables).

AI suggestions for goal setting and objective setting can be a great way to quickly get employees thinking about what they can focus on to handle their issues. 

Keep in mind, these are suggestions, not mandates. AI can be a great starting point for assisting in goal setting, but it is the human receiving the AI suggestions that needs to approve those goals and subsequently act on achieving them.