What is the AIM Insights People Leader Certification?

Here is an overview of what it takes to become AIM Insights People Leader Certified


Garrett Mintz , Sat 10 September 2022
The AIM Insights People Leader Certification is the only management certification that both teaches and evaluates a leader's ability to impact their team over time. The AIM Insights People Leader Certification program is for managers who strive to become elite and grow to more senior roles in their careers.

Some of the core benefits of becoming AIM Insights People Leader Certified:

·        Highlight to your senior leadership why you should be promoted
·        Show prospective employers why you are a great leader of people
·        Compare your leadership score to other leaders
·        Evaluate how your leadership is impacting the quantitative output of your team paired with the qualitative sentiment of working for you as a leader
·        Distinguish yourself as an incredible people leader from others vying for similar opportunities as you

How does it work?

1.      Create an account and add your direct reports to your team
2.      AIM Insights prompts your direct reports to complete monthly assessments to better understand their sentiment about the work they are doing and the quantitative tasks they are focused on
3.      Managers receive executive coaching every month based on the results shared in the assessment
4.      After applying the advice given by the executive coach, managers can observe their team’s improvement in both sentiment and productivity over time

Are there different levels to the AIM Insights People Leader Certification?

Yes. And unlock traditional certifications which certify people based on time and exam completion (typically based on rote memorization), the AIM Insights People Leader Certification levels are determined based on your team’s scores over time.

What does it mean to become Level I Certified?

Timeline: First 6 cycles (typically 6 months) in AIM Insights - can be retried over the next 6 months if unsuccessful

Quantitative

  • You measured your team's productivity metrics (at least a 75% response rate) consistently over the first 6 months of the certification period - Example: With 4 Direct Reports over 6 months, you should expect 24 responses. You need to have 18 (or more) responses during that first six months to qualify. 
  • Productivity is measured by the percentage of SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals set, the percentage of goals relevant to the outcomes you hope to achieve with your team (how your leader determines your team's success), the percentage of high and medium impact goals set compared to low impact goals, and the SMART-Impact Score (the number of SMART goals accomplished weighted by their impact)

Qualitative

  • You measured your team's sentiment scores consistently over the first 6 months of the certification process
  • Sentiment scores evaluate your direct reports' perception of their task performance, team cohesion, team productivity, organizational citizenship, engagement, and manager performance

What does it mean to become Level II Certified?

Timeline: First 12 cycles (typically 12 months) in AIM Insights

Quantitative

  • Your team's productivity metrics are greater than the average manager's scores (specific terms below)
  • Productivity is measured by the percentage of SMART goals set, the percentage of goals relevant to the outcomes you hope to achieve with your team (how your leader determines your team's success), the percentage of high and medium impact goals set compared to low impact goals, and the SMART-Impact Score (the number of SMART goals accomplished weighted by their impact)

Qualitative

  • Your team's sentiment scores have increased over the 12-month certification process and are greater than the average manager's scores (specific terms below)
  • Sentiment scores evaluate your direct reports' perception of their task performance, team cohesion, team productivity, organizational citizenship, engagement, and manager performance

Terms

·        60% of Goals were rated as SMART
·        60% of Goals were rated as relevant to team goals
·        60% of Goals were rated as medium or high impact
·        A minimum SMART Impact Score above 25 for each direct report
·        An average sentiment score of 75% or higher in all categories or at least 80% in 3 categories

What does it mean to become Level III Certified?

Quantitative

  • Your team's productivity metrics are far greater than the average manager's scores (specific terms below)
  • Productivity is measured by the percentage of SMART goals set, the percentage of goals relevant to the outcomes you hope to achieve with your team (how your leader determines your team's success), the percentage of high and medium impact goals set compared to low impact goals, and the SMART-Impact Score (the number of SMART goals accomplished weighted by their impact)

Qualitative

  • Your team's sentiment scores have increased over the 12-month certification and are on average far greater than the average manager (specific terms below)
  • Sentiment scores evaluate your direct reports' perception of their task performance, team cohesion, team productivity, organizational citizenship, engagement, and manager performance

Terms

·        75% of Goals were rated as SMART
·        75% of Goals were rated as relevant to team goals
·        75% of Goals were rated as medium or high impact
·        A minimum SMART Impact Score above 30 for each direct report
·        An average sentiment score of 85% or higher in all categories or at least 90% in 3 categories

How the AIM Insights People Leader Certification Helps You

Ø  Understand how your performance as a leader compares to other leaders
Ø  Leverage this data (and certification) as a basis for negotiating a bonus, raise, or promotion
Ø  Gain insight into why certain team members are performing better than others
Ø  Receive executive coaching guidance to help you gain certification
Ø  Showcase your certification to prospective employers and on LinkedIn
Ø  Distinguish yourself as an incredible people leader from others vying for similar opportunities as you

What are the elements of the AIM Insights People Leader Certification?

Executive Coaching

Receive monthly executive coaching based on your team’s scores so you can adjust your leadership style to best drive your team’s results.

Gap Analysis

Closing the perception gap between what you think of your direct reports and what they think of themselves is critical to helping you understand where you need to create clarity for your direct reports.

Goals Report

Giving you insight into what your direct reports think they need to be focused on can help you alter and adjust your direct reports' paths so your team doesn't waste time via miscommunication.

The goals report also helps you overcome subjectivity and recency bias when reviewing your direct reports because you will have a full understanding of everything your team has been working on over the time period being reviewed.

Org Chart View

Providing you access to skip-level teams down through your organizational unit can help you pinpoint where challenges might be existing and on which specific teams.

Communication Templates

Guiding you with your 1:1s with your direct reports is a core component of AIM Insights and one of the biggest benefits the certification process provides is guiding you on how to have an effective 1:1 and what questions to ask each direct report based on each direct report's circumstances.

Work Orientation

Learn what drives you at work as well as your direct reports so you can better understand your unconscious bias as a leader and craft a leadership strategy based on what drives each of your direct reports.

Frequently Asked Questions

What is the first step to getting started with the AIM Insights People Leader Certification?

Schedule an interview with our team to see if you qualify to become certified.

If you are accepted, you will be prompted to get started using the AIM Insights Tool with your team and begin the certification process.

How do you implement it?

AIM Insights will remind your direct reports every month to complete a survey on your behalf. As their scores come in every month, it will inform us if you are or are not on track to receive your certification - your assigned executive coach will walk you through how to improve your scores every month.

Are there limits to the number of direct reports I can have using the tool?

There are no limits to the number of direct reports using the tool.

Do you offer support?

AIM Insights provides unlimited email executive coaching guidance and monthly coaching videos customized for you from executive coaches

Do I need to re-certify myself after receiving certification?

Yes, every 6 months after certification you will have your team re-assessed and every 3 years you will have to complete a new recertification to stay up to date - or you can keep using the tool on a monthly or quarterly basis.

Can I take the certification again in subsequent years if I want to increase my level?

Yes, you can re-certify as much as you would like to try and boost your scores.


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