What Vulnerability Means as an Executive

Vulnerable executives unlock their team's potential


Garrett Mintz , Mon 29 June 2020
When I first started Ambition In Motion, I held this belief that I always needed to present myself as the paradigm of answers and solutions for the people on my team. My logic was that if I don’t know the answers, how can they feel confident working for a company with a leader who is unsure of themselves? 

Beyond my team, I noticed that I was putting on this face that everything was awesome to everyone: my fiancé, my family, my friends, and especially people I networked with. 

I eventually became really stressed out. I was holding all of these things inside and internally preparing excuses for questions like: Why isn’t the business where you thought it would be a few months ago? Why aren’t you still pursuing that plan? How come you are still working a bartending/serving job on nights and weekends to pay for your bills if the business is doing great?

I wasn’t always this bottled up. My brand was predicated on this underdog approach I took to building the business where I embraced showing vulnerability. But after a few years of running the business, my perception of how I should present myself to everyone else changed. I thought I had to be more like this archetypal “business executive” that we see all the time in pop culture (or real life!).

I fortunately had a mentor. He is also the leader of his company and he went through something very similar. He had a tough period where he needed to raise his sales growth and decrease his operational costs or else his company wouldn’t survive. Instead of keeping these issues to himself, he took a different path and shared freely what he needed to do and what the stakes were with the people around him. The stakes weren’t on specific people but rather the entire company: the company might not be able to exist if they can’t pull together to hit these goals. 

His vulnerability became a rallying cry. As opposed to jumping ship or having doubts about his leadership (which I truly thought would happen), they rallied around him and felt empowered because he gave them ownership of the problem at hand. This helped them feel like a team working together. 

Hearing this story from my mentor realigned my perspective, and it shapes my view on leadership and vulnerability to this day.

But as the notion goes: “the teacher appears when the student is ready.”

I am involved in entrepreneurial meet-up groups, have a coach, and read books that guide me, but it wasn’t until I had an executive mentor that it finally clicked for me.

Selfishly, my issue with entrepreneurial meet-up groups was that I didn’t get to talk about me enough and learn enough insights on my situation. For fairness, we split the time focusing on our respective businesses evenly, but I found myself only having the mental and emotional capacity to resonate with one other executive’s situation beyond my own. 

Having a coach is great for their guidance, leading me to think about different factors, but they aren’t necessarily able to relate to the current problems I am facing with managing a team and expectations in my own way. 

Books are excellent as well but they have to hit me at the right time. If I am not ready to accept and embrace that knowledge, I may not know how to fully take advantage of what I am learning.

As the leader of my company, I am not the paradigm of what a vulnerable leader looks like. However, I have gained a deeper and more intentional focus on being vulnerable with everyone and I can thank my mentor for that. Whether it’s personal life or business, I can already feel the improvements from taking this perspective to vulnerability. The connection between me and my team already feels closer. They have a better pulse on what I am thinking and feeling, and I feel like I have a better understanding of what my team is thinking and feeling as they have felt comfortable reciprocating my vulnerability. It can be tough to break through our shell and show vulnerability, but the initial investment pays dividends.