When CEOs describe their company as being “like family,” they mean well with the idea. They’re searching for a model that represents the kind of relationships they want to have with their employees, a lifetime relationship with a sense of belonging. But using the term family makes it easy for misunderstandings to arise.
In a real family, parents can’t fire their children. Try to imagine disowning your child for poor performance: “We’re sorry daughter, but your mom and I have decided you’re just not a good fit. Your table-setting effort has been deteriorating for the past 6 months, and your obsession with ponies just isn’t adding any value. We’re going to have to let you go. But don’t take it the wrong way; it’s just family.”
Unthinkable, right? But that’s essentially what happens when a CEO describes the company as a family, then institutes strict policies and/or layoffs. Regardless of the situation, a “family-like” work culture will leave employees feeling hurt and betrayed.
Why your company shouldn’t be a family
● Families are dysfunctional. How many truly high-functioning families are you aware of? There are always a few weird uncles dragging the average down. Family situations are much different than professional ones.
● Families are impossible to get out of. There is a lot of safety in families because they’re something you’re born into and can never be born out of. However, this is the wrong kind of safety to cultivate. “Unconditional love” means you will put up with quite a bit of nonsense, bad work, and even poor effort. Yes, the goal is for your employees to feel safe in that they always know where they stand and they always know they can tell you the truth. However, you don’t want them feeling safe enough to be content with subpar performance.
● Families instill too much loyalty. Some amount of loyalty is commendable, but families can often take this to the extreme. You don’t want employees so loyal to you that they’re unwilling to push back if you start making questionable decisions. You also don’t want employees so loyal to you that they have no drive to improve, thereby stagnating in their roles. As a leader, you want people that are willing to contribute, not just follow you blindly.
Why your company should be a team
● Teams are built around a common goal. First off, teams are built, not born. Presumably, you have a strong company mission in place, something you’re all working towards. Teams have goals – namely, to win. Families are typically more lenient.
● You need people that can jump in and do just about anything, even if they can’t do it all well. As you grow, you need more specialists. You are constantly hiring people who are better than you at particular skills. There will be times when you grow to a size where some of your more tenured employees are no longer needed to take the company to the next level. This is a hard truth, but it’s also a natural part of building a team. Unless you’re a horrible person, it can be incredibly difficult to recognize and respond to employees that helped to build you into what you are today, but don’t have a clear future at the company.
● Players choose you just as much as you choose them. You can join a team. You can’t join a family. A good team starts at the top, with ownership. That’s you. Hire good coaches, treat them well, and always work to improve, and the rest will trickle down.
Mission Drives and Improves Engagement
Employees who fall in love with their work experience have higher productivity levels and engagement, and they express loyalty to the company as they remain longer, costing the organization less over time.
According to Marie-Claire Ross, Trust Leadership Speaker, mission-driven workers are 54 percent more likely
to stay for five years at a company and 30 percent more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.
High-performance organizations are linked to being mission-driven companies. Mission statements must reflect a commitment to higher social good for the community they serve, both local and global. Authenticity and transparency build trust.
According to Deloitte, organizations high in trust are 2.5 times more likely
to function as high-performance organizations with revenue growth than lower-performance organizations. Eighty-one percent of those working for companies with a strong mission stated their stakeholders hold trust in their leadership team, whereas that number was 54 percent for organizations without a strong mission.
Companies that cultivate a strong work culture driven by deep engagement and meaningful work find success, beat the competition, and retain and attract high-performing talent.
Are You a Leader Who Drives a Mission?
Many employees go to work to do their job and earn their take-home pay. How do employees feel beyond this point? What is the work experience like? Do they feel their job adds value to life? All of these factors are highly important to determining success.
Mission-driven leaders ingrain the “why” and “how” of an organization’s existence beyond the mere “what” of providing a product. They assist with aligning the team and individual employee to-dos with the mission, and the mission may have several interpretations among employees.
Connection to the mission is commonly linked to why any given employee wanted to work for the company in the first place. Nurture those reasons and unite them with the company mission.