4 Ways for Executives to Promote a Culture of Accountability

Holding peers accountable is hard


Kendall Barndollar , Fri 13 December 2024
Enforcing accountability with peers can be a daunting task, even for leaders. It is challenging to balance both the relationship and work priorities. Calling out a coworker on a late deadline or failing to meet an expectation is not a good way to keep friends. On the other hand, it can be extremely infuriating for managers to watch their peers shirk responsibilities when they are personally committed to their roles and their responsibilities. It is not easy to handle these situations when dealing with emotion and frustration. Yet, in executive positions, it is the responsibility of peers to promote accountability because there are very few if any, positions above that will provide the necessary feedback and reminders to the individual. 

Workplace leaders can hold their peers accountable by fostering a productive culture that thrives with constructive feedback. Cultivating the best-fit culture for a team can be challenging but encouraging accountability values alignment can be a great step. Further to foster this culture, leaders can focus on setting clear expectations, leading by example, promoting peer review, and utilizing goal-tracking software. Essentially, all of these tools work to provide crystal clear outlines of the set responsibilities and expectations of the role. Each of these work to improve communication or feedback in one way or another. Collaborative environments create cultures where individuals are enabled to openly and honestly communicate with their peers. By establishing shared values and mutual expectations for accountability, executives can strengthen their own skills, and their peer's integrity to ensure that each person upholds the standards and expectations of their role. 

  1. Setting Expectations
Creating clear expectations for roles and responsibilities enables executives to hold their peers accountable by establishing a transparent framework for performance and behavior. When each leader knows the expectation, there is a lower likelihood of ambiguity, confusion, or misunderstanding. Clear expectations also make it easier to address issues as they arise since everyone is aligned on what success looks like and understands the standards to which they are held. Clarity helps executives make timely decisions based on company needs. Sometimes leaders' roles will include sacrifice, by establishing shared expectations, executives have a sense of mutual responsibility to continuously foster a beneficial, cooperative environment. 

2. Leading By Example
Leading by example is a paramount tool for executives hoping to hold their peers accountable. Leading by example can set a visible expectation and standard for performance or required actions. Specifically, leaders holding up their end of the bargain should encourage others to follow. When leaders consistently display a commitment to their role, and the expectations of their role and practice integrity in their decision-making they create an environment that will promote overall accountability. Direct reports will respond better when they see how hard their superior is working or how committed to the project they might be. The same can be true for peers. Leading by example can require sacrifice and compromise, but creating this environment is critical for team success. Furthermore, by setting clear expectations, the onus will not be on those completing their work to hold others accountable. If a clear expectation is set, peers have no reason not to complete it. By modeling accountability, executives encourage others to meet the same expectations, making it easier to address any lapses constructively. Peers are more likely to hold themselves to high standards when they see those same standards reflected in leadership, fostering a team culture where everyone is motivated to perform at their best and support one another's success.

3. Promote Mentorship and/or Peer Review
Promoting mentorship among company leaders is a great way to foster a culture of accountability. Mentorship encourages continuous learning and mutual growth. Through mentorship, leaders and executives share knowledge and reinforce commitments to expectations and organizational goals. Through mentorship, individuals generally develop connections with their coworkers which will promote honesty and open feedback long-term. Additionally, peer reviews or horizontal mentorship can promote accountability in a similar way. 
This dynamic encourages peers to hold each other accountable naturally, as professionals work together to overcome challenges, set realistic goals, and track progress. By promoting mentorship and peer connections, executives create a supportive network where accountability is viewed as a positive, growth-oriented process that benefits managers, their teams, and the organization as a whole. 

4. Utilize A Goal Tracking Software
AIM Insights is a software that provides continuous goal and progress reports to both managers and their teams. Members can see personal and team goals, sincerely impacting performance and lifting expectations. This specific software could be useful for holding accountability by setting benchmarks and expectations with timelines applicable to leaders. Additionally, AIM Insights provides tools for attainable goal-setting that are accessible to both managers and direct reports, with benchmarking and gap analysis available, creating transparency in performance, expectation, and growth. Through the use of software such as AIM Insights, executives can utilize a concrete tool to display goal achievement and expectations. 

Overall, fostering accountability among executive peers is a challenging task to undertake. But, necessary for building a cohesive and productive workplace culture. Although frustrating, it is crucial for executives to hold their peers accountable in the workplace. To ease this environment, leaders can promote cultures of accountability across all levels that will impact the expectations of peers. While it may be uncomfortable to call out colleagues on performance issues, establishing clear expectations, leading by example, promoting mentorship, and utilizing goal-tracking software can create an environment where accountability is embraced rather than avoided.